data-collaboration drive-your-brand-sales-and-market-share-growth
DRIVE YOUR BRAND SALES & MARKET SHARE GROWTH
Use Retailer's Off-take and Shopper Data to Collaborate and jointly build Tactical Action Plans, Engage Customer and plan Long Term Strategies.
When Retailer and Supplier Collaborate, Customer Benefits
DATA COLLABORATION
Data enables the digitalization of the whole retail value chain.
From Concepts and Range Building to joined investments and processes automation, When Retailers and Manufacturers Collaborate, Customer Benefits
Data Collaboration is the new source of profitable retail growth
drive-your-brand-sales-and-market-share-growth data-collaboration
DRIVE YOUR BRAND SALES & MARKET SHARE GROWTH

When Retailer and Supplier Collaborate, Customer Benefits
DATA COLLABORATION

Data Collaboration is the new source of profitable retail growth

4 INSIGHTS TO POWER DATA COLLABORATION

BETWEEN RETAILERS & SUPPLIERS

MARKET INSIGHTS

Get access to complete sales data from participating retailers, in all their stores across all channels and locations. With global as well as granular data, Marketers can capture business trends and local specifics to drive growth.


region

REGION

city

CITY

format

FORMAT

store

STORE

BENEFITS

  • • Global Trends
  • • Market Entry
  • • Market Valuation
  • • Market Positioning
  • • Distribution Strategies
  • • Distribution Trends


CATEGORY INSIGHTS

Take a deep dive into selected categories to understand their dynamics, role, key players and main business drivers.


category

CATEGORY

sub-category

SUB CAT

segment

SEGMENT

brand

BRAND

product

PRODUCT

BENEFITS

  • • Categories and Brands trends
  • • Competition Activities
  • • Sales Opportunities
  • • Promotion Planning
  • • Brand Plans
  • • Business Plans
  • • Range Effectiveness
  • • Availability


STORE INSIGHTS

Store by store, identify what are the main business priorities that need to be addressed for your Brand to drive growth and win market share.


channel

CHANNEL

city

CITY

district

DISTRICT

store

STORE

BENEFITS

  • • Distribution optimization
  • • Store Priorities
  • • Store Grouping
  • • Store Tactics
  • • Merchandising Teams Planning
  • • Store Visit optimisation
  • • Inventory


SHOPPER INSIGHTS

From Basket details to Customer Loyalty Campaign results, map your Shoppers Profile and behaviors for stronger Brand Engagement and improved Experience.


store

STORE

customer-id

CUST ID

basket

BASKET

coupon

COUPON

price

PRICE

BENEFITS

  • • CRM Campaigns Results
  • • Shopper Behaviors
  • • Basket Analysis
  • • Cross-Merchandising activities
  • • Customer Engagement
  • • Customer Segmentation
  • • Customer Panels
  • • Customer Surveys